Transform businesses to smart, data-driven organizations: that is the mission of VisionWorks, Ordina’s BI and analytics team. Recently, VisionWorks was strengthened with a star in the field: Peter Tegenbosch, who has all the requisite experience and expertise to get our new corporate performance management (CPM) business unit off to a flying start.
The VisionWorks team numbers over 85 experts who can help Ordina clients turn data into insights. This makes Ordina the largest provider of data analysis and data science in the Benelux. And we keep growing. BI, big data and analytical solutions are now complemented by with CPM. In July, we laid the foundations for a fully-fledged CPM division.
CPM: what’s in a name?
What does CPM stand for exactly? Gartner defines it as ‘the body of methods, measurements, processes and systems that are needed to monitor and manage the performances of a business.’ “What it comes down to is that we translate a business strategy into concrete, measurable objectives”, explains Peter Tegenbosch. “By monitoring these we get insights into the performance of a business, as the basis for plans and budgets. These insights are not only financial: operational data also plays an important role. After all, by improving the management of processes and people, businesses create added value on many levels.”
Technology + business
Peter knows what he is talking about: he brings 17 years of experience in corporate performance management to Ordina. “I got into the discipline at the end of the nineties through a job at Hyperion, where I implemented CPM solutions. That was an outstanding chance to learn the technology. Hyperion was a pioneer in terms of corporate performance management. In 2007, 6 years after I left, it was taken over Oracle, which still uses the name Hyperion for all its BI-related solutions.”
After three years at Hyperion, Peter increasingly focused on the business aspect of CPM. As a specialist performance manager at IBM and later at IBM partners, he showed (potential) clients how CPM solutions help to give better insights into a business. “Basically, I guided them in the move from Excel to CPM”, says Peter. “I explained how they could better foresee plans, budgets and developments by translating their business objectives into KPIs and performances to measure and analyze.”
Financial, but also operational
In recent years, Peter has seen the CPM concept greatly evolve: “In the past, it was very numbers-driven, while today, the operational plays a much greater role. This evolution is logical and in line with the market. Additionally, CFOs, who previously worked only with figures, today have a much broader, more strategic role: together with other members of the management team, they look for added value for their businesses. In this regard, the mass of data available today is priceless. CPM allows us to reveal the insights.”
Accountant embraces IT
Despite the broader scope of CPM, CFOs are normally still the springboard and focal point for the process. Peter has a good connection with CFOs: he studied finance and accounting and began his working life as an accountant. “After seven years I had had enough of only working with numbers. I followed my growing passion for IT and swapped my job as an accountant for that of a consultant, first at an IT service provider and then at Baan, which was then a successful provider of ERP systems. At the time, ERP was a real booming business.” At Hyperion, the ERP package was replaced by corporate performance management, and CPM has been an ever-present in Peter’s career ever since.
From strategy to measuring points
Why the move to Ordina? “I was immediately attracted by the promise of building a CPM business unit from scratch. With my knowledge of both the business and technology sides, I am ideally placed to make the switch from strategy to measuring points.” Furthermore, Peter has experience with change management, which is very important in a CPM process. He also knows the market backwards– the competition, the potential and the available technology – and has worked as a business developer. In short, Peter has the perfect profile for setting up VisionWorks’ CPM team, introducing the proposition into the market and overseeing the unit’s growth.
With my knowledge of both the business and technology sides, I am ideally placed to make the switch from strategy to measuring points
People and technology
Peter has chosen to use technology from Vena Solutions for CPM tasks. “The Vena package is cloud-based – which means advantages such as easy implementation and scalability – and incredibly user-friendly, which is very important for the target group: CFOs and control departments, who live and breathe Excel. Vena takes the best from this familiar Excel package and combines that with workflows, models, etc. which assist with budgeting, planning, forecasting, reporting and analysis. By using a fresh, user-friendly tool, we hope to appeal to both existing CPM users and new clients.”
“Without doubt, there is enormous potential”, concludes Peter. “Wherever spreadsheets are being used intensively and people are buried under mountains of data, CPM solutions will deliver valuable insights. For me, it will be really fascinating to fully leverage that potential in the coming months and years.”
Interested in how corporate performance management can help you? Then please get in touch.
Wherever spreadsheets are being used intensively and people are buried under mountains of data, CPM solutions will deliver valuable insights