Bart Holtappels Sales Manager +32 476 83 84 06

Nike ELC

The software factory of Nike ELC

“Ordina showed their professional expertise right from the initial discussions. Their vision and proposals convinced us. As a partner, they kept their promises: the right people came up with the right answers at the right time. In addition, we learned from each other all the time, because our teams were very complementary. Thanks to the open communication we managed to overcome any obstacles."

Nike ELC Contact Contact Bart Holtappels


The Nike European Logistics Center (ELC) has three distribution centers in Laakdal and one in Herentals. The centers coordinate all logistics activities for the sports clothing and footwear specialist, between its 200 factories and 30,000 customers in 55 countries. All Nike shoes, clothing and accessories that are in stores in Europe, virtually or physically pass through the logistics center. Nike ELC dispatches the orders to every consumer who orders products via


Due to an incoherent approach to process innovation, Nike ELC struggled in the past with slow and arduous development processes. IT projects found it tough to get off the ground and often suffered from a lack of confidence. Two developments encouraged Nike ELC to adopt a new approach. The introduction of the Sarbanes-Oxley Act in the U.S. in 2002 imposed new rules on American companies for management and adaptation of software. Moreover, in 2008 Nike ELC adopted a new Java development technology. Nike ELC decided to set up a software factory. Uniform standards and processes and the use of practices, tools and libraries were intended to improve stability and efficiency. However, Nike ELC had insufficient experience with branching models and build technologies. So it was on the lookout for a partner who could provide coaching in setting-up the new software factory.


Ordina helped Nike ELC put together the various pieces of the puzzle. We supported Nike ELC in the development of a unified end-to-end process, with explicit attention to source code management, continuous integration and a formalized roll-out process. With additional control mechanisms and a strict division of roles and tasks, we built in the security required by Sarbanes-Oxley.


The software factory brought business and IT closer together. The increased efficiency and reliability of IT solutions led to greater confidence in their own abilities at Nike ELC. Structured and unambiguous processes offer more control over the final outcome of projects. Both developers and end users now benefit from faster service, constant quality and consistency. Moreover, the cost of software development plummeted and the software factory enabled Nike ELC to allocate the available resources more efficiently.