For this project Ordina used the Enterprise Content Management System and the electronic catalogue of ADAM. In the system, each customer is assigned to a particular distributor. The portal is aware of that relationship via the extensive underlying data store with product and customer data. For example, if a customer needs a new cylinder and is looking for specific price information, the portal site retrieves it from the back office system of the right dealer. This gives the customer in question the specific sales terms and conditions of its distributor in the correct currency. Ordina persuaded Komatsu of the importance of an optimal user experience. Therefore it collaborated with Dutch company Clockwork, an Ordina subsidiary. Their contribution enabled the technical specialists to concentrate one hundred per cent on the technical and functional concept.