When defining a content strategy, people often only examine fact and figures.
For websites, for example, these will be the key words used by visitors, or the length of a hit and the number of visitors.
However, it would be useful to look a little further, regardless of whether you yourself are active on social media and the web. Do not just restrict yourself to analysing whether you can be found and whether people are talking about you, but also what is being said and the opinions held.
This will help you to communicate in a more cost-efficient and targeted fashion.
The Ordina VisionWorks online and social media monitoring solution gives you insight into what is being written and said about your company, brand, competitors, and products and services. This provides a sound basis for your content and communication strategy.